Business Infrastructure ... as a Competitive Advantage
Businesses need business infrastructure to ensure proper coordination of the organization’s human resources, business processes and business operational tools to support and ensure manageable, profitable and sustainable growth. Business infrastructure is critical to support the future growth of companies as we have so often heard of companies’ whose infrastructure could not keep pace with the business growth.
In today’s highly-connected Internet age, the business infrastructure must have a resilient information technology (IT) and telecommunications infrastructure to provide sales support, marketing support, visual branding and most important of all, financial reporting and business analytics. Cloud computing and Software-as-a-Service (SaaS) have enabled many companies to have a faster “time-to-market” and become cost-competitive. SaaS has many benefits – reducing capital expenditure (capex) with minimal increase in operating expenditure (opex) for services, flexible payments, scalable usage, automatic software updates and wide accessibility.
The business infrastructure must be a robust and replicatable platform that makes things easier to do and simplifies existing business processes. The business infrastructure must also support the omnichannel marketing model for streamlined and consistent levels of service across the different platforms.
The Business Internet Infrastructure must support the Company’s Visual Branding and maintain consistency with the Company’s Marketing Messaging that must be updated regularly to keep up with the targeted market. The business infrastructure must be a robust and replicatable platform that makes things easier to do and simplifies existing business processes. The business infrastructure must also support the omnichannel marketing model for streamlined and consistent levels of service across the different platforms.
Infrastructure to Support Visual Branding
“A picture is worth a thousand words” is an English idiom. It means that a complex or complicated idea can be coveyed with just a single image or picture and that the image or picture can convey its meaning more effectively than the description.
“Visual brand language is the unique "alphabet" of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company's values and personality through compelling imagery and design style.”
Visual Branding is extremely important when creating websites. Many times, the website's appeal to the customer can make a difference in whether the customer wants to buy from you online or whether the customer wants to be associated with your brand.
If properly designed, visual branding can create a strong emotional connection between your brand and your customers. Visual branding can communicate an authentic and effective brand strategy across all aspects of your company’s communications to your customers and your employees. Visual branding can lead to strong customer loyalty and repeat customers for the long-term sustainability of the business.
With strong Visual Branding and Identity, companies who are able to use design elements to create associations with their company’s identity, its products and services, and its philosophy, values and culture will be more successful in drawing in customers to their company. Great graphic design knowledge and skills will be needed to blend in with a strong understanding of branding, marketing and business strategy.
Requirements for Visual Branding
Using design skills, companies must develop the ability to implement sound business strategy to create compelling brand experiences. For effective branding capabilities, companies must develop talent in the following areas:
Branding and Identity Design
Graphics and Packaging Design
Media Advertising and Promotion
Integrated Brand Communications
Business Infrastructure Outsourcing to Focus on Your Core Competencies
For small, medium-sized enterprises (SMEs) and startups, the best alternative to spending too much time on building the web infrastructure maybe to outsource the activity and focus on your core competencies that are in business development, sales and marketing.
We offer business process simplification, business process re-engineering and simplification of business planning and budgeting. When customers sign up with us, we provide the option of a one-time service or maintenance program for ongoing business processes enhancements. Through use of “best-of-breed” technology, we help businesses improve their return on investment (ROI) on the capital expenditure in Information Technology.
We help drive revenue through more efficient and more effective use of technology e.g. Adaptive Planning for Business Planning, SugarCRM for Customer Relationship Management, "Business Intelligence" software, mindmapping tools and use of Business Templates. Our business philosophy revolves around providing the "best for our customer" and yet not cost a lot of money. The more we can help our customers become more successful, more business will naturally come to us because success breeds further success.
We help our customers simplify their business processes by complementing our well thought-out methodologies with information technology and specific "tools-of-the-trade". We also help our customers to better market their products by providing excellent copywriting to get their company's messaging across to their respective end-user customers.
Just like any other business, Business Process Outsourcing (BPO) companies have the objectives of making their Customers successful so that there is more Repeat Business for Everyone. When the BPO companies are efficient and effective in the outsourced work they perform for their clients, the client companies can now focus on the core competencies to excel further in their business.