top of page


LEGO SERIOUS PLAY is a facilitation methodology created by the LEGO Group. Its goal is fostering creative thinking through team building metaphors of their organizational identities and experiences using LEGO bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, hence the name "serious play".

The method is described as "a passionate and practical process for building confidence, commitment and insight". The approach is based on research which suggests that hands-on, "minds-on" learning produces a deeper, more meaningful understanding of the world and its possibilities. It is claimed that participants come away with skills to communicate more effectively, to engage their imaginations more readily, and to approach their work with increased confidence, commitment and insight. LEGO Serious Play is a well-known category of "SERIOUS PLAY" facilitation methods.

SOURCE: Wikipedia


LEGO bricks can contribute to Design Thinking inside multinationals and large organizations through the Lego Serious Play® tool. Design Thinking is essential for companies who lead the market through creativity and innovation.


Design Thinking is a complex process which combines both logical thinking and creative imagination to build innovative products and services. Lego Serious Play® is one of the many tools available that can help facilitate the Design Thinking process between teams in companies and even students in schools. Lego Serious Play® is especially useful in the Prototype and Test stages of the Design Thinking process.

bottom of page