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Why Marketing? To Help Drive Sales!

Every entrepreneur or business owner needs to articulate a marketing plan within the business plan. A marketing plan focuses on winning the hearts and minds of the customers and keeping them loyal. The marketing plan has to be strategic and includes projected sales figures supported by objectives, facts and market assumptions.

The Marketing Plan must have the following steps:

  • Company’s situational analysis

  • Target market, customer profile and sales territories

  • List of marketing goals

  • Marketing communications strategies and tactics

  • Project plan for marketing campaign with milestones

  • Marketing budget

Brand Management

Brand management is about crafting and sustaining a brand. The organization needs to define the brand, position the brand, and deliver the brand value consistently and regularly. Branding helps to create customer commitment to your business and customer stickiness. A strong and reliable brand can differentiate its products from competition to allow the company to grow the business and significantly increase sales.

 

Effective brand management must include both the noticeable and intangible brand characteristics. The characteristics include the product or service itself, the packaging, the pricing, the product availability, the customer experience, building emotional connections and setting the right customer expectations. The ultimate goal is to create brand loyalty and customer stickiness.

 

Mobile Marketing

What are the benefits of mobile marketing for your business. Mobile marketing enables a closer emotional connection with your customer because of the medium of communication is through the highly "personal" mobile devices. The benefits to the business include:

  • Getting an accurate targeting of the market

  • Having an effective 2-way communication with the customer

  • Benefit from the lower cost of mobile marketing campaigns

  • Leverage location-based services from the mobile phone service

  • Generate a higher customer response rate

  • Collect timely, relevant and accurate customer data and buying behaviour

  • Provide "just-in-time" marketing that minimizes upfront costs

Social Media Marketing

Social media marketing is crucial for any business in today's Internet age but for smaller companies it is even more critical to stay ahead of competition.

 

Great marketing can keep a company at the forefront of the business. Leading organizations conduct impactful marketing campaigns to interact with the customers to build mindshare and at the same time, communicate the company's plans for new products, services or customer experiences.

 

Most social networks are networks of people in ‘real life’. These are local customers and prospects and if you can get a satisfied customer to share their experience, it will be seen by much more people in your target area. It will serve as an excellent testimonial from someone that these people trust.

 

Social media marketing makes great sense for small businesses owing to the relatively low cost and high potential rewards. A small business can compete with a large organization on social media without needing a huge budget. Social media for small business takes advantage of your small size and works your customers to your advantage.

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Using social media marketing, organizations and businesses can better communicate with customers, prospects, media, bloggers, industry publications and the general public.

 

With the advent of the Internet, pervasiveness of mobile apps and an unprecedented speed of product and service innovation, the importance and impact of social media is growing and cannot be under-estimated.

Search Engine Optimization and Web Analytics

A company’s marketing strategy has the fundamental objective of increasing sales while achieving a sustainable competitive advantage for the medium to long term. The key objectives of digital marketing are to build brand value, engage customers in an unforgettable way, build customer preference and customer loyalty and increase sales through the different digital marketing tools and techniques.

 

Marketing is the most important activity in most businesses because of its direct effect on the revenue and profitability of a business. Larger companies have dedicated marketing personnel to help in the many aspects of marketing that are carried out in concert with the other areas of the business. Marketing has to work with sales, operations, finance, R&D, product development and human resources to achieve congruent goals for the company.

The top recent trends of Search Engine Optimization (SEO) and Digital Advertising for businesses to succeed in growing the business and increasing sales are:

  • Relevant content is KING

  • Dynamic and frequently-updated content will often rank higher

  • Trend towards visual-based SEO and visual branding

  • Mobile marketing is taking over marketing

  • Digital advertising needs to be contextual

  • Social media for inbound marketing

 

Why is Web Analytics important for your business? Its importance cannot be under-estimated for three simple reasons towards customer acquisition and retention.

  • To measure and track your results across time

  • To understand your visitors, leads, prospect

  • To understand, track and improve the mechanisms used to convert your first visitor into a valuable customer.

 

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