Corporate communications are the voice of an organization or business and its importance cannot be under-estimated. Corporate communications encompasses all communications undertaken by the company , both within and outside the company. Internally, corporate communications "speak" to senior management, mid-level managers and employees and help bridge inter-department communications. Externally, it "addresses" the public, suppliers, business partners, mass media, social media, investors, shareholders and many stakeholders, and may include activities like writing annual reports for investors and participating in Corporate Social Responsibility (CSR) programs.
Good and effective corporate communications must be clear, concise, consistent, controlled and well-managed. The many areas of corporate communications can contribute to and affect the reputation of an organization or a small business.
The ability of the spokesperson of a company to do a powerful and effective public presentation cannot be over-emphasized. The effect of powerful public speaking is exemplified by Steve Jobs and speakers on TED Talk. Many lessons can be learnt from Steve Jobs and TED Talks. TED Talks are known to be powerful and compelling presentations that “blow away competition”. We can also learn a lot from TED’s curator, Chris Anderson. Chris has an excellent TED Talk video on “TED’s secret to great public speaking”.
Public relations involve working closely with board members and the management is identifying, building and nurturing strong relationships between the company and the public at large. Public relations may seem simple but its impact can be profound as it speaks to the masses and can potentially impact every area of the business. Public relations gives a voice to the company and a positive impact and influence projected by a company can lead to significant business.
Public relations (PR) involves managing a diversity of information between an individual or an organization and the public. The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and persuade them to maintain a positive view about the organization, its leadership, products, services and customer experiences.
Public relations involve designing communications campaigns, writing and issuing press releases, working with the media, arranging interviews for company spokesperson, writing speeches for company management, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and speeches, copywriting web presence and social media content and managing internal communications.
Marketing activities like brand awareness, customer events and event management must be handled correctly. The public relations team must also handle negativity quickly and promptly to manage the company’s reputation with crisis management.
With the advent of the Internet, the pervasive Social Media and Digital Marketing, it has become critical for organizations, big and small, to embrace media training to ensure the organization’s message gets across in a precise and impactful way. When the spokesperson is effective, the media at large will return to the subject-matter experts for more expert analysis and commentary.
With proper and effective media training, you can derive the following benefits:
You will learn how to use the right words, tonality, facial expressions and body language to deliver a powerful and convincing message.
You will develop confidence when speaking to the media and develop interview skills for live media.
You will learn to clearly and succinctly craft your key messages for your media interviews.
You will learn to communicate the feature-benefits of your product or service and “speak” the customer’s language.
You will learn to be prepared for challenging questions and to keep your cool when faced with unexpected twists and turns.
You will learn to “take control” of the media interview that comes with practice.
Training in Corporate Communications
We provide many different aspects of Corporate Communication training, including Media Training, Speaker Training and Training for Public Speaking. Media training is highly effective in developing your skills to get your message across succinctly and with great impact. When you are effective, the media will return for expert commentary and impactful sharing in your area of expertise. The main reasons to get media trained are:
Learn to deliver your message in a powerful, clear and concise way
Learn to develop confidence and take control of the media interview
Learn to prepare for the unexpected and reduce the likelihood of being misquoted