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Market Entry Strategy

Sun Tzu Art of War 

“Know the enemy and know yourself; in a hundred battles you will never be in peril” - Sun Tzu

Use Market Knowledge, Leverage Your Strengths and Exploit Competitors’ Weaknesses to Your Advantage.

“An army may be likened to water, for just as flowing water avoids the heights and hastens to the  lowlands, so an army avoids strength and strikes weakness.” - Sun Tzu

Avoid Your Competitor’s Strength, and Attack Their Weakness.

“Generally in war, the best policy is to take a state intact; to ruin it is inferior to this. … For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.” – Sun Tzu

You Must Capture Your Market Without Destroying the Market. Attack Sub-Markets that are under-served or use Subtle Marketing.

“Fighting with a large army under your command is no different from fighting with a small one. It is merely a question of instituting signs and signals.” – Sun Tzu

Large or Small, We Still Need Systems and Procedures in Place to Run Businesses Effectively and Efficiently.

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